This course explores qualitative research methodology and its application in business and management research. In particular, the purpose of this course is to equip students to critically design, conduct, and evaluate qualitative research projects undertaking case study research and interviews. The course therefore aims to answer the following question – How can the researcher go from the initial research questions to the findings by using case study research and interviews? The course therefore entails traditional meetings involving theoretical lectures and practical exercises. To make sure the students are familiarized with the concrete application of qualitative methods, part of the course would also involve them working on a hypothetical research project (in groups).
Describe the common features of case study research and qualitative interviews
Acquire knowledge of the research process involved in basic case study research and qualitative interview studies
Acquire knowledge of the quality considerations involved in a basic case study research and qualitative interviews
Acquire knowledge of the elements involved in a basic case study and qualitative interview study report
Qualitative research methodology
Case study research